Enthusiastic Cheering Culture of Japanese Baseball Fans

This presentation reviews how Japanese Cheer culture works at the baseball park along with the true story of former members of one of the teams from NPB’s cheer group.

You can see a glimpse of audience cheering at a Japanese baseball game here or the youtube image above.

Masaya Muneda, originally from Japan received a PhD, is currently an Assistant Professor at the National Institute of Fitness and Sports in Kanoya. He has been a researcher of the Center for Lifelong Sports Practice and Research at Osaka University of Health and Sport Science, and an assistant professor at the Department of Sports Health in the Faculty of Human Health at Kanazawa Gakuin University and the Graduate School of Sports Health Science at Kanazawa Gakuin University. He received his BA of Business Administration in 2013, MS in Sport Science in 2015, and PhD, of Sport Science in 2021. His research primarily focuses on sport management and sport marketing. In particular, he draws on sport consumer behavior theory and sport organization theory to study the impact of sport on participants and spectators, including local communities.

Yuma Miyashita, originally from Japan, is currently a first officer at All Nippon Airways. He received his bachelor of intercultural communication in 2013 at Seinan University in Fukuoka prefecture. After he graduating from university, he went to Civil Aviation College and got a Commercial Pilot License in 2015. Since he grew up in Fukuoka, where so many people love its local professional baseball team, SOFTBANK HAWKS, he was a big fan of Hawks since he was in elementary school. While he was a student at university, he became a member of the private cheer group (Kyushu Takakaze) for the Hawks and attended over 70 games out of 140 games in a year during 2010 to 2013 seasons.

We are looking  forward to seeing you there!

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